Meet me: Abbie Richardson

Abby is a talented and experienced communications specialist with a passion for telling the stories that matter, for brands and organisations with purpose. Driven by a need to make a positive impact on people’s lives, as well as the planet we all share, she seeks to tell the tales that inspire change and make a difference. 

Abby has worked in PR and communication since 2002 and has considerable experience developing creative, targeted media campaigns and communication strategies that meet the needs of national and regional clients.

Her approach is consistently target driven, whether that means increasing participation in 'blue health' activities, growing sales of organic milk, driving footfall to historic properties or lobbying for policy changes to address the root causes of the gender pay gap in the UK. 

For the last 5 years she has worked in-house running PR, communications and the Impact Programme at The Wave in Bristol, communicating the business’ blue health vision, gaining extensive national media coverage and spreading the word about the impact this triple bottom line business is making. 

Abby is a massive advocate for cold water immersion and the community to be found around wild swimming, and is passionate about helping people find their own unique connection with water and blue health - whatever their level of water confidence.  .

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